The cuteheads (re)Brand Launch + 8th Anniversary Party

We’re back from a week away in the mountains of Idaho, and ready to take on the week! First things first: I’m so excited to share party pics from the cuteheads (re)brand party + 8th anniversary party!

cuteheads pink rainbow romper -- shop at cuteheads.com

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Esther Freedman, Jodi Rubenstein and Dara Frankel at the cuteheads launch party

I put “re” in parentheses because it’s not so much a rebrand as a solidification of what we’ve already become to our customers: a one-stop shop for all your party and special occasion needs for your little girl’s big day. We specialize in your special occasions with cute, girly, one of a kind pieces that are made to last.

pink and white gingham dress for little girls -- cuteheads.com

And now our branding reflects that!

We launched a new logo, new website, and new creative assets, including some new packaging, which has already been such a hit with our customers.

branded cookies -- cuteheads.com

We are also celebrating eight, yes EIGHT, years in business this Summer, so we figured now was a good time to gather our friends and customers for a sweet soiree!

We decided to do it at Dessert Gallery, which is the location of the original cuteheads launch party eight Summers ago. Owner Sara Brook is a wonderful friend and fellow female business owner, so we were excited to partner with her again for such a special day.

cuteheads party at Dessert Gallery

We served lots of sweet treats like vanilla cupcakes and macarons, as well as sugar cookies shaped like dresses, which kids could color with edible markers. We also had fun worksheets for kids to colors their own dress and shirt designs.

colorful macaron cookies from Dessert Gallery -- cuteheads.com

pink and white vanilla cupcakes -- cuteheads.com

My Sparkled Life created the gorgeous floral backdrop we used. Her paper flowers are seriously next level!

purple flower background wall at the cuteheads anniversary party -- cuteheads.com cuteheads_rebrand_anniversary_party_21

Rawr Party was there to create gorgeous face and body paint designs for the kids, and the kids took full advantage. My two girls Naomi and Tova asked for a “rainbow mermaid unicorn” and a rainbow, and Krista of Rawr Party did not disappoint. Her work is always so beautiful, it’s almost impossible to wash it off!

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Rawr Party face painting at the cuteheads anniversary party -- cuteheads.com

I’m so lucky to have amazing friends and family who had supported my business all these years. They showed up in force to celebrate with me, and I couldn’t be more appreciative.

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And of course, I’m the luckiest lady in the world to be married to the best guy/dad/partner in the world, who always supports me and pushes me to be better. We playfully call him Mr. cuteheads, but having him there was definitely the icing on the cupcake.

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Lots of orders were placed and shopping was done, and I’m so excited to my friends who took home pieces from the Happy Everything! Collection, now available at cuteheads.com.

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And maybe best of all is how many little ones showed up in the cuteheads dresses they already own! It made my whole month to see and spend time with so many of my beautiful little customers and see the smiles on their faces.

cuteheads Skye blue seersucker dress -- cuteheads.com cuteheads Alona dress -- cuteheads.com cuteheads gray seersucker Kennedy dress - cuteheads.com

It was such an amazing day, one I will not soon forget. Cheers to eight more years!

 

About Esther

The Cuteness: sharing daily inspiration, kids fashion, work/life balance + small business how to's from mom & business owner Esther Freedman