All posts by Esther

About Esther

The Cuteness: sharing daily inspiration, kids fashion, work/life balance + small business how to's from mom & business owner Esther Freedman

Mamas + Makers Market 2016 Recap

Man, WHAT A DAY. After months and months of planning, Mamas + Makers Market kind of came and went in a blur, as these types of things tend to do. I wanted to give myself a few days to think about how it all went before writing my recap, but the thing you should know […]

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Sisterhood of the Traveling Skirt

A Little Story For a long time now, I’ve wanted to write this post. In early 2015, I read somewhere that having a blog would be a great way to reach new customers for your business. It helps you connect with customers on a more personal level. I already had a blog in Shopify, my […]

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How to Throw an Ice Cream Party

The countdown to the end of Summer is upon us, and what better way to close out these hot days than with a cool ice cream party? I was so excited to team up with Lyndsey from L. Avenue to create this incredible ice cream party, complete with custom cuteheads dresses and bow ties for […]

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Mamas + Makers Market: 3 of My Top Vendor Picks 

Unless this is your first time here at The Cuteness, then you probably know a lot of my time over the last few months has been dedicated to founding and organizing Mamas+ Makers Market, a brand new curated pop-up shop in Houston featuring some of the top small businesses. My co-founder Beth and I have […]

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5 Friday Faves – Week of 7/18

I can’t believe another week is over. Seriously, this is the fastest Summer I have ever experienced. And isn’t it the case that when you want time to speed up, it moves slower than dirt, and when you need more time, it flies right by? With Mamas + Makers Market happening NEXT WEEK, I am […]

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Adorra Travel System from Maxi Cosi + Carseat Giveaway

Let’s talk about the safest carseats and strollers for a moment, shall we? There are many, many options out there, but I’d always heard the brand Maxi Cosi mentioned anytime anyone brought up carseat safety. I had never owned a Maxi Cosi stroller or carseat, which is why I was so excited to test drive […]

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14 Cool Doormats, All Under $50

Confession: I looked for cool doormats for both our front and back doors for almost TWO YEARS. We moved into our house almost 3 years ago now, and it took almost that long for me to find doormats I liked. I have changed out the doormat to our backyard several times already, because i just […]

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