All posts by Esther

About Esther

The Cuteness: sharing daily inspiration, kids fashion, work/life balance + small business how to's from mom & business owner Esther Freedman

13 Kids Totally Crushing It in the OOTD Department

I was packing for our family trip to Wyoming, making lists, folding and refolding, and it dawned on me that I was much more concerned about what my kids would be wearing than my own wardrobe. My suitcase was filled with sweatpants and basic t-shirts. Their suitcases were full of colorful and fun clothing from […]

Read More

Favorite Summer Sweaters for Lazy Days, Travel & Play

Aaaand I’m back. We spent the last week in the mountains of Wyoming in Jackson Hole, and it was an incredible trip. Of course, now I need a vacation! My children wore me out entirely, but they had the best time. More on that trip later — recap coming soon! — but in the meantime, […]

Read More

Pretend Makeup for Kids with Little Cosmetics

If I’m being 100% honest, I wasn’t completely sold on the idea of pretend makeup for kids, even though I’d seen it on lots of blogs and social media. I have two girls, so raising them with the right messages and positive reinforcement about their inner beauty and strength is so important to me. But […]

Read More

4 Fun, Simple Summer Outdoor Activities for Kids

I am SO excited to have Erin Ziering, the founder and writer behind At Home with the Zierings, guest blogging at The Cuteness today. Erin and her husband Ian launched their new blog as an outlet to share how they create magic and memories as a family through creative projects and adventures. Erin and I met […]

Read More

How to Choose Cute Fourth of July Outfits for Toddlers and Babies

It’s that time again… time to start thinking about your Fourth of July outfits for toddlers and babies! I don’t know when the Fourth of July outfit became so important, but maybe with the invention of all of these little holidays (National Picnic Day, anyone?), the major holidays got bumped up in importance. Or maybe, […]

Read More

Watermelon Juice with a Twist

Let’s talk about watermelon juice for a moment, shall we? Have you tried it? It is so refreshing. Right now in Texas, it is hot. Like, miserably hot. You knew with those mild temps we were having all year, it was going to be a scorcher or a Summer, but 100+ in June is ridiculous. I’m […]

Read More

Introducing the New Moss + Mist Collection from cuteheads: Shop Now

Well, the day has finally come… the new FW16 Moss + Mist Collection from cuteheads has officially dropped! This is kids fashion at its finest, you guys. And these are some cute dresses for toddlers and babies, if I do say so myself. The Hydrangea Linen & White Seersucker Dress Launch day is always stressful; […]

Read More

The Most Effective Postpartum Workout You Need to Try

I have almost no time to workout these days, so finding the most effective postpartum workout is important to me. Working out is like my therapy. I kind of have to do it to stay sane. It always helps me sort out my problems. I think of my brain as a tangled ball of yarn that’s […]

Read More

My Favorite Products for the Small Businesses Right Now

Now that we’re in the thick of Summer, I’m excited to share with you my favorite small businesses right now! Some of them I just discovered, and others I’ve been following for a long time. In any case, I know you’re going to love them too!  Airabella Active Get swimsuit ready with Airabella Active! Their […]

Read More

12 Unique Father’s Day Gifts You Haven’t Thought Of

Fitbit. Apple watch. Ties. They’re all in a category of Father’s Day gift I’d call “been there, done that.” It’s so hard to find unique Father’s Day gifts, especially for the guy who either doesn’t need anything or really doesn’t want anything. Even if Doug doesn’t want anything, it doesn’t seem right to get him […]

Read More