All posts by Esther

About Esther

The Cuteness: sharing daily inspiration, kids fashion, work/life balance + small business how to's from mom & business owner Esther Freedman

Welcome to the new cuteness!

Welcome to the cuteness, the new and improved blog from cuteheads and me, Esther. Since cuteheads‘ launch in 2011, we’ve had a blog. It was always embedded in our site, thanks to the free shopify (our ecommerce platform) blog tool. It has served me well over the last few years. But things change. Our business has changed, […]

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About Town: Casa de Novia

This is the first in a series called “About Town,” which will feature cuteheads in photoshoots at some of our favorite local businesses. We’ll feature pictures as well as profiles of the location where we’re shooting. Model wears cuteheads Marsala Dress & cuteheads Garden Pindot Dress. Photographer: Ashley Cardoza I was one of those dreaded […]

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cuteheads + Willow Crowns Spring Trunk Show: Recap

This past Saturday, I teamed up with local designer Megan Birkel of Willow Crowns and blogger Veronika Romeis of Veronika’s Blushing for a cuteheads Spring collection reveal and trunk show at local macaron boutique MACARON by Patisse. If you plan a lot of events like I do, then you know two things: 1) they are a LOT of work, and 2) you should keep your expectations pretty low then surprise yourself 😉 To say we were surprised by the turnout

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