All posts by Esther

About Esther

The Cuteness: sharing daily inspiration, kids fashion, work/life balance + small business how to's from mom & business owner Esther Freedman

Tova’s First Birthday Photo Shoot

Hi friends! Back for another week of fun and crazy around here at cuteheads HQ, and as we prep for our first-ever cuteheads brand shoot at The West Studios, with 12 wild kiddos and a (hopefully) very patient filmmaker, I want to share Tova’s first birthday photo shoot, which we also shot at West Studios, […]

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cuteheads Model Search! Calling All Mini Fashionistas

Happy Friday, my friends. Today is a big, big day: we released details for the first-ever model search for cuteheads‘ very first brand film! This project is a long time in the making, and we’ll be shooting this film in the hopes that our wonderful customers can get a better sense of who we are, […]

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Summer Happenings at cuteheads HQ

Hi there, friends. What a Summer it’s been so far! I’m so excited to share with you all what’s been happening around here at cuteheads HQ. Hang on to your flutter sleeves, because we’ve been busy. Summer Pop-Up Shop First off, if you’re in the Houston area, join me this weekend as cuteheads pops up […]

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Help Your Kids Stay Cool This Summer with GoodPop Freezer Pops

Products were provided by GoodPop. All opinions are my own.  Summer in Texas is upon us, and I, for one, am nervous. I don’t think I can handle myself alone in the house with two toddlers, so I’m already making lists, Pinterest boards, and Post-It notes full of of not just ideas for what to […]

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How to Style a Gold Silhouette Necklace

Last year, I wrote about something deeply personal to me: that the hospital where I gave birth to Tova lost my mother’s gold silhouette necklace. I was completely devastated by this loss, even though, yes, I know it’s only a thing. Things connect us to memories, and that’s all I have left of my mom: […]

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Maxi-Cosi Dana for 2 Stroller, for Cool Moms Everywhere

** I was given this product in exchange for a fair and honest review. All opinions are my own. I’m so excited to share my review of the maxi-Cosi Dana for 2 with you today! But OH. MAN. What a crazy few weeks this has been. Between both girls being sick (one with the freaking […]

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