All posts by Esther

About Esther

The Cuteness: sharing daily inspiration, kids fashion, work/life balance + small business how to's from mom & business owner Esther Freedman

Five Ways to Drive Traffic and Sales with Instagram

Did you know that today is Entrepreneurs’ Day? Neither did I, really. But, much like National Donut Day, it’s another made-up holiday that I can actually get behind. On this day, we celebrate entrepreneurs all over the world and thank our mentors, inspirations and friends who have helped us along the way. We also are […]

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The Week in Review

I’m not a big fan of being over-scheduled, and I really enjoy my time at home relaxing, especially these days, since I know my days of relaxing will be coming to an end once there’s a newborn in the house. That said, once in awhile there are too many exciting, wonderful things happening, and being […]

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The Myth of Doing It All

Can anyone really “do it all?” Not if they want to do it all well. Here are my strategies for getting things done and letting other things go.

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The Official cuteheads™ Cotton Candy Holiday Collection Photoshoot

                           The Cutest Holiday Dresses for Babies and Toddlers One of my very favorite parts about designing and running a small business is Photoshoot Day. It’s the culmination of a LOT of hard work, and it’s always fun to come up with something creative that illustrates what we were going […]

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Houston: Come Joy It Up with Me This Wednesday 

It’s Party Season in Houston There are so many friends and customers I never get to see outside of their posts on social media. So guess what? I’m throwing a VIP shopping party with some of my favorite people to kick off the holiday season! The newest cuteheads stockist, Blue Leaf in Rice Village, will […]

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