All posts by Esther

About Esther

The Cuteness: sharing daily inspiration, kids fashion, work/life balance + small business how to's from mom & business owner Esther Freedman

The Week in Review

   Words of wisdom from The SITS Girls. Happy Friday everyone! It’s been an insane, and wonderful week and I can’t thank you enough for supporting our first FW15 launch (we’ll have another in late October… eek!). If you haven’t shopped it out yet, you can here. Aside from, you know, launching a new collection, […]

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Introducing the cuteheads FW15 ‘Back to Basics’ Collection

     SHOP THE NEW  cuteheads FW15 COLLECTION.  Use code LAUNCHDAY to receive 10% off your order until Sunday, 9/6! Love kids fashion? Love black & white? Then you’ll LOVE this. I’m beyond thrilled to share with you the brand new cuteheads FW15 collection, ‘Back to Basics!’ This collection was inspired by my love of […]

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The First Day of School: How It Went Down…

      Yesterday, my daughter’s first day of school, was one of my harder days as a mom. I have a fairly independent, strong-willed (albeit very happy!) child, and considering how the day went down, it was surprising and upsetting to me and made me question the job I’m doing. That sounds dramatic, and it […]

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